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Benefits of Energy Saving

There are numerous benefits available to all people when it comes to energy saving. Some people already experience the benefits available, however many are not aware of them.

Starting firstly with the help that is available for those who want to become energy efficient. There is financial help in most countries, whether your a homeowner, a tenant or a business you can get help to save energy. Governments around the world want to encourage everybody to do their part in energy efficiency.

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Enigin Advice - Is your Social Media Efforts Working

At Enigin we understand how important it is to use Social Media and Networks as part of your marketing, something we tell all Enigin Distributors - Facebook, Twitter, Linkedin and so on…

But are all the efforts you put in to using social media to promote your business paying off? Is it working for you?

How do you answers to these questions - using metrics to see what is happening - then consider the following points:

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Enigin Help - Is Your Website Driving Clients Away

At Enigin we encourage Enigin Distributors to use the internet for their businesses - as we do at Enigin.

It is vital to be able to get your message out there, to let people know you exist and what you can do for them - but do people come to your website and leave quickly never to return.

If potential clients turn up at your office, come in and look around then spin on their heels and disappear out the door without a word, from them or you, you would notice and do something about it. With your website you may not realise at all that the same is happening - so check your website is adding to your business and not sending them away.

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What to write on your blog….

I write several blog posts every week, most for Enigin and the energy saving business.

Most of the time I have no trouble coming up with a topic. After all, I read so much that something usually grabs my attention. Some days though I am desperately looking for a topic to blog about. Sometimes, I have to walk away from the computer and do something else until an idea pops into my head.

Often the Internet is the solution, so if you are running a blog here are some of the places you can go to get inspiration for your posts. Here are some good suggestions from Bas van den Beld.

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Is Your Website like a Magazine? IV

Here are the last two suggestion for turning your website or blog into a successful vehicle for your energy saving business, or any business come to that.

We encourage all Enigin Distributors and Enigin Partners to consider these points for their websites, it provides good search engine material as well as interesting and informative content for potential clients.

Here are Ken Gordon’s last two suggestions:

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Is Your Website like a Magazine? III

We have looked at two suggestions from Ken Gordon on making your Enigin Distributor blog or website successful.

At Enigin we work hard on our web content to make sure it is useful for us and for the reader.

Treat it as a magazine is one way to succeeed - so here are the next two pointers:

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Is Your Website like a Magazine? II

In the last post we looked at making your energy saving business, Enigin, website readable and one that people will want to return to.

Content is King - so write well - but consider the first two of Ken Gordon’s pointers:

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Is Your Website like a Magazine? I

Many company websites are dull, uninspiring and do not do anything for their owners. Company blogs can also soon descend into the carefully worded opinions of a few executives, followed by 0 responses - so nobody is reading the content, and if they are they are not motivated to leave a comment.

At Enigin we try to get our websites and blogs to be readable at the very least, ideally we want people to want to read blog posts or website articles and pages. But how can you, an Enigin Distributor, improve your blog or website’s readability?

How about thinking of it as a magazine?

That is the approach promoted by Ken Gordon, who is the social-media manager for the Partnership for Excellence in Jewish Education, and Ken has written an excellent article for marketingprofs.com on this subject.

In this post and the following three, I would like to share his ideas with you:

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Enigin Advice - SEO Your Press Releases

We realise here at Enigin how important it is to consider your SEO (Search Engine Optimisation) in whatever you do - well everything that is likely to find itself on tot he web.

Press releases may seem like an obvious SEO opportunity and I am sure you, as many Enigin Distributor’s do, claim you have considered your SEO policies and aims when producing it, I am sure you will think that you have.

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Individuals and Business Save Energy - Easily!

As many people are, slowly, but surely taking on the role of energy conservationists, at home and within business, we have seen many ways that people can do this. We hear of regular tips, advice and ideas on ways to save energy and money.

But one couple in America are using small and very easy ways to save energy, and the planet. Rather then spend thousands as many do to input technologies and appliances they are using old fashioned ways and ideas simply to be more careful with the energy they use.

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