Enigin Distributors need to make sure their marketing meets muster - in other words, it needs to be sharp, spot-on, and professional.
It is the byline for Enigin Plc that all presentations, training and above all else marketing needs to be excellent, not good, or very good, but excellent.
Often people complain about all the useless back-to-back meetings and being copied in on hundreds of unnecessary emails, and it has got even worse.
At Enigin we value communication but communication needs to valuable - so here is advice for Enigin Distributors and Partners who are running their own energy saving businesses.
Often people complain about all the useless back-to-back meetings and being copied in on hundreds of unnecessary emails, and it has got even worse.
At Enigin we value communication but communication needs to valuable - so here is advice for Enigin Distributors and Partners who are running their own energy saving businesses.
It was once believed that there’s no such thing as over-communication. Now we’d do anything to make it stop. Communication is out of control and it can take all the fun and productivity out of work.
The web is all powerful for businesses - but using it wisely is vital as it can turn around and bite you on the rear if you do not handle it correctly.
At Enigin we spend a lot of resources and time to get our sites and message - the content - just right. But what is involved for an Enigin Distributor to also “do it right”?
Check out the article below:
At Enigin we use and encourage Enigin Distributors and Enigin Partners to use social networking to increase their energy saving businesses.
Joining a local business social network is an ideal way to spread the word of what you can offer to local industry, commerce and the public sector - but you need to use it well.
AT Enigin we rely on Google, like many other businesses, for much of our marketing - it is the modern way.
We encourage Enigin Distributors to also avail themselves of Search Engine Optimisation, so here are few tips:
There are numerous benefits available to all people when it comes to energy saving. Some people already experience the benefits available, however many are not aware of them.
Starting firstly with the help that is available for those who want to become energy efficient. There is financial help in most countries, whether your a homeowner, a tenant or a business you can get help to save energy. Governments around the world want to encourage everybody to do their part in energy efficiency.
At Enigin we understand how important it is to use Social Media and Networks as part of your marketing, something we tell all Enigin Distributors - Facebook, Twitter, Linkedin and so on…
But are all the efforts you put in to using social media to promote your business paying off? Is it working for you?
How do you answers to these questions - using metrics to see what is happening - then consider the following points:
At Enigin we encourage Enigin Distributors to use the internet for their businesses - as we do at Enigin.
It is vital to be able to get your message out there, to let people know you exist and what you can do for them - but do people come to your website and leave quickly never to return.
If potential clients turn up at your office, come in and look around then spin on their heels and disappear out the door without a word, from them or you, you would notice and do something about it. With your website you may not realise at all that the same is happening - so check your website is adding to your business and not sending them away.
I write several blog posts every week, most for Enigin and the energy saving business.
Most of the time I have no trouble coming up with a topic. After all, I read so much that something usually grabs my attention. Some days though I am desperately looking for a topic to blog about. Sometimes, I have to walk away from the computer and do something else until an idea pops into my head.
Often the Internet is the solution, so if you are running a blog here are some of the places you can go to get inspiration for your posts. Here are some good suggestions from Bas van den Beld.
I try to keep fully abreast of developments in the Energy saving business, identify new products and concepts, liaise with manufacturers and suppliers, create and present solutions to small and large organisations, attend trade shows and help with technical advice in-house.