10 Pointers for Enigin Distributors on Search Enigines I
Local web-presence optimisation is becoming paramount to small businesses. including Enigin Distributors globally - helping them to promote their Enigin energy saving businesses.
To succeed they need to understand how Google can drive awareness and traffic to their location, and they need to recognise the vital role that search-engine results play in their competition against their competition.
It is well known that consumers are more likely to click on search engine results that appear on the first page of Google or similar search engines. When consumers find a local business it is only natural that they conduct some research before making a purchase. Thus, “owning” the first page of the search engine results page (SERP) is an important part of web-presence optimisation for any local business.
You can optimise your web presence to own page one of the Google SERPs in a variety of ways. Use a “build and buy” strategy that begins with paid advertising, and claim and create sites and social profiles that are active, optimised for search, and linked to one another.
Here are the first five of 10 effective ways your business can own the first page of search results (the following five will be in the next post.)
1. Search Engine Advertising
Google search ads can appear at the very top of the SERPs, creating instant visibility for your brand, regardless of what results appear on the rest of the page. That’s why it’s important to bid on your business name. For any business keyword, search engine advertising is the quickest and most cost-effective way to secure top billing on a SERP when consumers search for your type of business or your business name online.
2. Website
A business website is important for ranking well on search engines, especially if your domain contains your exact business name. By creating a search-optimised site with a front page that strategically lists your business name, address, phone number, and other important details, you can help your site rank well for searches that use your business name.
3. Optimised Website Pages
Create keyword-optimised pages throughout your website (e.g., the About, Products, Contacts, and Press Releases pages) to increase the chances of getting your business website ranked for your business name and getting individual pages of your site to rank high on SERPs.
Typically, up to four additional pages can rank on SERPs before Google displays a “Show more results from [website URL]” link.
4. Blog
Search engines love relevant, fresh, dynamic, and regularly published content about your business, industry, and community. Blogging is one of the most effective ways to dominate the first page of SERPs. In addition, social “likes” and “shares” are becoming important signals to search engines. People tend to share timely, informative, or entertaining content from blogs, rather than static pages from websites, so you can create search-friendly links and social authority via your blog.
You can create and host a blog in several ways. For example, you can integrate your blog with your business website, or create a blog on a different Web address and cross-link the blog with your website. The latter will enable your blog—with its unique Web address—to rank on its own. Moreover, your blog will be deemed a unique site, which means multiple pages from your blog could rank individually on SERPs for your business name.
5. Google Place Page
Claiming your Google Place page is an absolute must for any local business. You can optimise your Place page for search around your business name and business keywords, and your listing can also appear in Google Maps and at the top of the SERPs.
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