Enigin Advice - Get your web content right
The web is all powerful for businesses - but using it wisely is vital as it can turn around and bite you on the rear if you do not handle it correctly.
At Enigin we spend a lot of resources and time to get our sites and message - the content - just right. But what is involved for an Enigin Distributor to also “do it right”?
Check out the article below:
Content officers are the folks responsible for your site’s content-what it looks like, what it reads or sounds like, where it goes in terms of subject matter or throughout the social universe.
Besides editorial skills, journalistic training and business acumen, here are the social skills that a chief content officer (CCO) needs to have:
Digital intuition. Good content creators “get” the Web. Handley quotes HubSpot’s Rick Burnes: “If you don’t intuitively understand the dynamics of [its] ecosystem-how Twitter can drive traffic to a blog; the kinds of headlines that attract attention; the simple things you can do to build blog subscriptions-you won’t be able to help your company attract online visitors.”
Amateur passion. The root of “amateur” is the Latin word for ”love,” Handley notes. The key here is to find people already producing content because they love to do it. Does your candidate maintain a blog, produce videos, share Flickr videos? Is he Twitter-savvy (and active)? People with a passion for content produce it even when they’re not being paid.
Community leadership. Your CCO needs to have the skills to contract with “outside” contributors-be they in other departments within your firm or completely outside of it.
Social DNA. Your CCO should be a social butterfly who enjoys interacting via social channels. She knows how communication (and reading) styles vary by platform-but she can maintain fidelity to your core mission across all of them.
Conclusion: It’s a gift. Content leadership isn’t about publishing the occasional blog. It’s about having an intimate understanding of how people communicate online-and knowing how to reach them.
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